In this method of mobile cell phone marketing you are inserting your advertisement to your target audience personally. You are making the advertisement flash before the individual and not make them search for the same. The potential customer will see the advertisement only if he or she is interested in the product you are marketing. While text messaging to mobile phones you can make them interested in your product or service that you wish to market to them. Several marketing gurus keep researching different media and have found that mobile phone marketing is one of the cost effective methods of marketing the products and services.
For businesses that have a tight budget for marketing and wish to make a research on a product line before they go for a particular option, mobile phone marketing comes handy. They will be able to reach several potential customers to do the testing of the product and provide them the feedback. Mobile phone marketing will make the message reach the individuals and make them take the decision individually and not get influenced by others. Several startup companies that potentially compete with large organizations in different product lines can use this marketing as an effective tool to compete and have a presence. Several studies have shown that such personalized message is more effective than the other media. Millions of potential customers get the message about your product at the same time and it reaches them individually unlike in the newsprint or television media. The mobile phone marketing can be effectively used by different companies to ensure they get best results.
Can you smell how big mobile is?
Make Money From Mobile Phone Marketing Today!
Showing posts with label mobile marketing. Show all posts
Showing posts with label mobile marketing. Show all posts
Thursday, March 18, 2010
Wednesday, March 17, 2010
Mobile Phone Advertising To The Masses
Every business is looking for the "magic bullet", the one promotion that is cheap, requires minimal work and will bring a stream of new customers with cash ready to spend.
As business people we are all looking for cheaper and better advertising, we are sick of being over charged for advertising that offers a minimal response by the ad agencies, newspapers, radio and Yell Pages.
As a business we are all looking to reduce costs Get More Customers Make More Money Spend less time thinking of how to get customers and more time actually doing what we do best and running our business.
However with the economic climate the way it is we are all finding business trading harder and harder. One of the biggest problems for most companies is that the economy is slowing down, jobs are being lost, their is less money in the consumers pocket but business overheads are rising. Many companies are now having to cut costs and one of the first things to be cut is advertising. However this is a vicious circle because cutting advertising means less exposure and reduces the chance of new customers coming to your business. It is a shame but newspapers and radio stations are not helping companies grow by offering affordable advertising. Even though all newspapers and radio stations are massively down on advertising revenue from previous years turnover.
Mobile phone marketing is the easiest way to get your advertising message to the most people on the planet, the fastest way possible:
As business people we are all looking for cheaper and better advertising, we are sick of being over charged for advertising that offers a minimal response by the ad agencies, newspapers, radio and Yell Pages.
As a business we are all looking to reduce costs Get More Customers Make More Money Spend less time thinking of how to get customers and more time actually doing what we do best and running our business.
However with the economic climate the way it is we are all finding business trading harder and harder. One of the biggest problems for most companies is that the economy is slowing down, jobs are being lost, their is less money in the consumers pocket but business overheads are rising. Many companies are now having to cut costs and one of the first things to be cut is advertising. However this is a vicious circle because cutting advertising means less exposure and reduces the chance of new customers coming to your business. It is a shame but newspapers and radio stations are not helping companies grow by offering affordable advertising. Even though all newspapers and radio stations are massively down on advertising revenue from previous years turnover.
Mobile phone marketing is the easiest way to get your advertising message to the most people on the planet, the fastest way possible:
The Next Big Thing in Marketing Is Mobile Phone Marketing
Mobile applications, mobile web and SMS or text messaging are the next BIG THING! Unless you've been living under a rock, this is no real surprise. Just look at how many iPhone, Blackberry and smart phones are out there and how many of them are super glued all day long. Whether it's a good thing or not, text messaging and mobile web is now our way of life. And as with every new technology advancement that takes off and finds mass numbers of rabid fans, the smart business owners have found ways to capitalize and profit it. Introducing mobile phone advertising to such a connected crowd was destined to happen and did very quickly. However, just like any other type of advertising, it was yet to be seen whether it could be profitable or not and to what degree of success. Now that enough time has gone by and a select few big companies are starting to talk about their tests and outcomes, it is being proven to be wildly successful far beyond what original projections indicated. That being said, mobile phone advertising just like any other marketing endeavor has to be put forth with intelligent and well thought out objectives and an understanding of target markets, demographics, etc. not to mention an understanding of the technology and how to make it work from a business, marketing and advertising point of view.
However, this is still a very new business strategy and a cutting edge market. While the internet, vast in the knowledge that can be obtained, collected and absorbed, can be used to learn just about anything, there is surprisingly little to be gathered on this growing market. This could be because of its newness or because so many people are guarding their secrets for as long as possible before the greater population figures it out and begins to eat into their profits. In either case, finding this information is tough and even tougher to carry out without the proper knowledge.
There have been very few marketing strategies lately that have taken the world by storm and been much more than rehashed stuff that has been used since the dawn of advertising. Some would argue that social media is probably the best thing that has happened in the last five years online, and it would be tough to disagree. With the introduction of videos and web 2.0, the internet just continues to grow by leaps and bounds with no end in sight. However, with the introduction and mass explosion of mobile web and the portability of the internet, it's hard to imagine the possibilities and where we may be heading next. It's not enough to have a page on a social site anymore, you have to be able to access it 24 hours a day, 7 days a week and let everyone know what you are doing all the time. Truly amazing! From a business standpoint, it is the most exciting advancement that we have seen in a very, very long time and to be involved with this huge and growing market in its infancy stages makes the opportunity extraordinary.
To ride the first wave of mobile phone advertising riches, check out Howie Schwartz's new amazing mobile phone training video
However, this is still a very new business strategy and a cutting edge market. While the internet, vast in the knowledge that can be obtained, collected and absorbed, can be used to learn just about anything, there is surprisingly little to be gathered on this growing market. This could be because of its newness or because so many people are guarding their secrets for as long as possible before the greater population figures it out and begins to eat into their profits. In either case, finding this information is tough and even tougher to carry out without the proper knowledge.
There have been very few marketing strategies lately that have taken the world by storm and been much more than rehashed stuff that has been used since the dawn of advertising. Some would argue that social media is probably the best thing that has happened in the last five years online, and it would be tough to disagree. With the introduction of videos and web 2.0, the internet just continues to grow by leaps and bounds with no end in sight. However, with the introduction and mass explosion of mobile web and the portability of the internet, it's hard to imagine the possibilities and where we may be heading next. It's not enough to have a page on a social site anymore, you have to be able to access it 24 hours a day, 7 days a week and let everyone know what you are doing all the time. Truly amazing! From a business standpoint, it is the most exciting advancement that we have seen in a very, very long time and to be involved with this huge and growing market in its infancy stages makes the opportunity extraordinary.
To ride the first wave of mobile phone advertising riches, check out Howie Schwartz's new amazing mobile phone training video
History Of Mobile Phone Ads and How To Ride The 1st Marketing Money Wave
The first easily-customisable aspect of the mobile phone were the operator logos – small, monochrome images that show the logo of the mobile network operator (such as Vodafone) by default. These were often replaced by a person's name or a small symbol.
As handset manufacturers introduced better ring tones and audio capabilities the ring tones became the most common method of customising the phone. Web sites containing ring tones of popular songs and tunes started appearing, with many of them providing the service free of charge and with little or no advertising at all – their popularity grew mainly through word of mouth. However, these sites soon started charging a small fee for the privilege. The next step was to advertise these services.
Some companies started large mass media campaigns to advertise the fact that they had the latest tunes and largest collections of ring tones. One of the biggest advertiser is the German company Jamba! (known as Jamster! in some countries), known for the Sweety the Chick and Crazy Frog ringtone characters. After months of public complaints, the British Advertising Standards Authority (ASA) ruled on 21 September 2005 that many of the advertisements must be shown only after 9 p.m. The primary intention of this was to prevent the company from targeting young people in its campaigns.
Mobile Advertising was one of the main themes at the "3GSM World Congress" held in Barcelona, Spain in February 2007. The Mobile Entertainment Summit held there discussed whether Mobile Advertising Can Fund New Content Businesses and Resurrect Advertising.
One of the first operators to implement brand advertising campaigns was "AIS" from Thailand, where Honda has become one of the first global advertisers to use the phone's idle screen as a medium for mobile advertising. The AIS - Honda advertising campaign broadcast motorcycle and road driving safety tips and targeted millions of AIS mobile subscribers, offering a Honda moped as a prize in return for registering. The campaign utilised LiveScreen Media, a mobile advertising medium by "Celltick Technologies".
To ride the first wave of mobile phone advertising riches check out this amazing mobile phone advertising training video
As handset manufacturers introduced better ring tones and audio capabilities the ring tones became the most common method of customising the phone. Web sites containing ring tones of popular songs and tunes started appearing, with many of them providing the service free of charge and with little or no advertising at all – their popularity grew mainly through word of mouth. However, these sites soon started charging a small fee for the privilege. The next step was to advertise these services.
Some companies started large mass media campaigns to advertise the fact that they had the latest tunes and largest collections of ring tones. One of the biggest advertiser is the German company Jamba! (known as Jamster! in some countries), known for the Sweety the Chick and Crazy Frog ringtone characters. After months of public complaints, the British Advertising Standards Authority (ASA) ruled on 21 September 2005 that many of the advertisements must be shown only after 9 p.m. The primary intention of this was to prevent the company from targeting young people in its campaigns.
Mobile Advertising was one of the main themes at the "3GSM World Congress" held in Barcelona, Spain in February 2007. The Mobile Entertainment Summit held there discussed whether Mobile Advertising Can Fund New Content Businesses and Resurrect Advertising.
One of the first operators to implement brand advertising campaigns was "AIS" from Thailand, where Honda has become one of the first global advertisers to use the phone's idle screen as a medium for mobile advertising. The AIS - Honda advertising campaign broadcast motorcycle and road driving safety tips and targeted millions of AIS mobile subscribers, offering a Honda moped as a prize in return for registering. The campaign utilised LiveScreen Media, a mobile advertising medium by "Celltick Technologies".
To ride the first wave of mobile phone advertising riches check out this amazing mobile phone advertising training video
So How Does Mobile Phone Advertising Work?
Mobile phone content advertising is the promotion of ring tones, games and other mobile phone services.
Such services are usually subscription-based and use the short message service (SMS) system to join up to them. Another method is broadcasting messages to the mobile phone's idle-screen, enabling the mobile operators or advertisers to reach millions in real-time. The advertising and sale of ring tones in particular has seen a massive growth in recent years, with some commercial breaks, particularly on music television channels and in motor racing (especially NASCAR, with Sprint Nextel as the series sponsor), being dominated by such adverts. Advertising in newspapers and magazines has also become popular.
However, mobile phone advertising is banned in some outlets, especially in NASCAR. On 19 June 2003 NASCAR prohibited advertising by any new mobile phone companies who were not in the sport at the time; mobile phone companies who were involved could stay with their current teams, but once they break from their current teams, they could not advertise in NASCAR's premier series. This prohibition was a byproduct of the new ten-year contract with Nextel Communications.
Did you know Google believes that in three years desktop computers will give way to mobile as the primary screen from which most people will consume information? That’s according to Google's John Herlihy who said that smart phones enhance Google’s mission to make information universal.
Can you smell how big mobile is?
https://www.mobilemarketingleadership.com/member/?r=222&i=2
You better run over and jump on Howie's new mobile training AND grab his report while there are still available. The server is being hit pretty hard right now and I don't know how much longer Howie will keep this can of worms open.
RUN HERE:
https://www.mobilemarketingleadership.com/member/?r=222&i=2
Such services are usually subscription-based and use the short message service (SMS) system to join up to them. Another method is broadcasting messages to the mobile phone's idle-screen, enabling the mobile operators or advertisers to reach millions in real-time. The advertising and sale of ring tones in particular has seen a massive growth in recent years, with some commercial breaks, particularly on music television channels and in motor racing (especially NASCAR, with Sprint Nextel as the series sponsor), being dominated by such adverts. Advertising in newspapers and magazines has also become popular.
However, mobile phone advertising is banned in some outlets, especially in NASCAR. On 19 June 2003 NASCAR prohibited advertising by any new mobile phone companies who were not in the sport at the time; mobile phone companies who were involved could stay with their current teams, but once they break from their current teams, they could not advertise in NASCAR's premier series. This prohibition was a byproduct of the new ten-year contract with Nextel Communications.
Did you know Google believes that in three years desktop computers will give way to mobile as the primary screen from which most people will consume information? That’s according to Google's John Herlihy who said that smart phones enhance Google’s mission to make information universal.
Can you smell how big mobile is?
https://www.mobilemarketingleadership.com/member/?r=222&i=2
You better run over and jump on Howie's new mobile training AND grab his report while there are still available. The server is being hit pretty hard right now and I don't know how much longer Howie will keep this can of worms open.
RUN HERE:
https://www.mobilemarketingleadership.com/member/?r=222&i=2
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