Mobile Phone Advertising Is Ka Ching!

There will always remain essentially three basic models of advertising:

1. The unavoidable ad from businesses who don't care about being annoying. The "there's no bad PR as long as they spell your name right" crowd. They just want major exposure and are willing to fill your screen for seconds while you try to find ways to click them away. This will be even more annoying on smaller screens. The ads will be more interactive, perhaps, but they'll certainly be very present.

2. The immersive ads. These are usually paid content like games, movies that have little or nothing to do with the service that's being offered. "Brought to you by" Businesses are hoping that by getting their name out there in this way you'll remember them and feel more attached to their brand. This is no different from much of today's advertising but the immersiveness of "casual gaming" (remember your phone is always with you) may have greater appeal than on your PC.

3. The personalized ad. Advertisers generate ads based on your profile and the content of the site you're looking at. Inclusion of GPS on your phone adds another ingredient to this personalizing. The small size of the screen and the "always with you" aspect of the phone will give way to completely new models of advertising. What many may like to call "'ads you want". Companies will work towards getting real "fans" who install special applications on their phone a la facebook applications, including the viral aspect.

Highly targetted mobile phone advertising is THE NEXT BIG ADVERTISING REVOLUTION!