The Next Big Thing in Marketing Is Mobile Phone Marketing

Mobile applications, mobile web and SMS or text messaging are the next BIG THING! Unless you've been living under a rock, this is no real surprise. Just look at how many iPhone, Blackberry and smart phones are out there and how many of them are super glued all day long. Whether it's a good thing or not, text messaging and mobile web is now our way of life. And as with every new technology advancement that takes off and finds mass numbers of rabid fans, the smart business owners have found ways to capitalize and profit it. Introducing mobile phone advertising to such a connected crowd was destined to happen and did very quickly. However, just like any other type of advertising, it was yet to be seen whether it could be profitable or not and to what degree of success. Now that enough time has gone by and a select few big companies are starting to talk about their tests and outcomes, it is being proven to be wildly successful far beyond what original projections indicated. That being said, mobile phone advertising just like any other marketing endeavor has to be put forth with intelligent and well thought out objectives and an understanding of target markets, demographics, etc. not to mention an understanding of the technology and how to make it work from a business, marketing and advertising point of view.

However, this is still a very new business strategy and a cutting edge market. While the internet, vast in the knowledge that can be obtained, collected and absorbed, can be used to learn just about anything, there is surprisingly little to be gathered on this growing market. This could be because of its newness or because so many people are guarding their secrets for as long as possible before the greater population figures it out and begins to eat into their profits. In either case, finding this information is tough and even tougher to carry out without the proper knowledge.

There have been very few marketing strategies lately that have taken the world by storm and been much more than rehashed stuff that has been used since the dawn of advertising. Some would argue that social media is probably the best thing that has happened in the last five years online, and it would be tough to disagree. With the introduction of videos and web 2.0, the internet just continues to grow by leaps and bounds with no end in sight. However, with the introduction and mass explosion of mobile web and the portability of the internet, it's hard to imagine the possibilities and where we may be heading next. It's not enough to have a page on a social site anymore, you have to be able to access it 24 hours a day, 7 days a week and let everyone know what you are doing all the time. Truly amazing! From a business standpoint, it is the most exciting advancement that we have seen in a very, very long time and to be involved with this huge and growing market in its infancy stages makes the opportunity extraordinary.

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