So How Does Mobile Phone Advertising Work?

Mobile phone content advertising is the promotion of ring tones, games and other mobile phone services.

Such services are usually subscription-based and use the short message service (SMS) system to join up to them. Another method is broadcasting messages to the mobile phone's idle-screen, enabling the mobile operators or advertisers to reach millions in real-time. The advertising and sale of ring tones in particular has seen a massive growth in recent years, with some commercial breaks, particularly on music television channels and in motor racing (especially NASCAR, with Sprint Nextel as the series sponsor), being dominated by such adverts. Advertising in newspapers and magazines has also become popular.

However, mobile phone advertising is banned in some outlets, especially in NASCAR. On 19 June 2003 NASCAR prohibited advertising by any new mobile phone companies who were not in the sport at the time; mobile phone companies who were involved could stay with their current teams, but once they break from their current teams, they could not advertise in NASCAR's premier series. This prohibition was a byproduct of the new ten-year contract with Nextel Communications.

Did you know Google believes that in three years desktop computers will give way to mobile as the primary screen from which most people will consume information? That’s according to Google's John Herlihy who said that smart phones enhance Google’s mission to make information universal.

Can you smell how big mobile is?
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You better run over and jump on Howie's new mobile training AND grab his report while there are still available. The server is being hit pretty hard right now and I don't know how much longer Howie will keep this can of worms open.

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