When trying to promote your product you must think of a way to do that by advertising to people while they are away from their homes and a way that is convenient and not time consuming. With over 250 million Americans subscribed to mobile phones and the fact that mobile phones go everywhere the potential customers go, it seems perfect to advertise through customers mobile phones. With this busy lifestyle people are carrying their mobile phones everywhere. With many people refusing to leave home without their phones. No matter what age group you are trying to reach. Mobile phones are becoming so advanced. with picture perfect screens and voice recognition. Imagine the possibilities when you're trying to increase traffic to your product. If this seems as good as it sounds, it is. For anyone looking for ways to increase traffic to their product; Could advertising on mobile phones be the answer?
As you can see this is a huge untapped market that could truly explode your online or offline business. This concept could increase the traffic to your affiliate programs, membership sites, or to your store front. If you have no idea of how to start advertising on mobile phones, click on the link below to find out more. You can get in on the ground floor of the next huge marketing wave.
If you too, think mobile phone advertising is the next BIG thing, then get on over to get yourself all trained up by the marketing genius of this century: Howie Schwartz's Mobile Phone Marketing Training
Showing posts with label mobile marketing strategy. Show all posts
Showing posts with label mobile marketing strategy. Show all posts
Thursday, March 18, 2010
Mobile Phone Marketing Is The Best Ally for Small Business
Many of the small businesses are opening up to the potential uses of mobiles; more and more of these ventures are harnessing the different features of mobile phones to enhance the scope of their activities as well as to improve their profitability.
For instance, we can take the short messaging service (SMS) feature of mobile phones as a case in point, which is now being used precisely for this purpose. Messages are being sent on mobile phones, as an effective means of advertisement.
Once the target group of consumers is identified for a particular product or service, it becomes easy to send text messages dealing with the features of the products or services in question.
Most mobile phone handsets from Nokia, Samsung or LG for instance, are equipped with the latest in technology that enables a person to send a single text message to multiple users. In instances, when the mailing list is quite large, small businesses can also use specialized software on their personal computers, to send out text messages to a larger number of recipients.
My friend Howie Schwartz is turning the marketing world upside down with his new report and training on the MOBILE ADVERTISING REVOLUTION that starts now!
For instance, we can take the short messaging service (SMS) feature of mobile phones as a case in point, which is now being used precisely for this purpose. Messages are being sent on mobile phones, as an effective means of advertisement.
Once the target group of consumers is identified for a particular product or service, it becomes easy to send text messages dealing with the features of the products or services in question.
Most mobile phone handsets from Nokia, Samsung or LG for instance, are equipped with the latest in technology that enables a person to send a single text message to multiple users. In instances, when the mailing list is quite large, small businesses can also use specialized software on their personal computers, to send out text messages to a larger number of recipients.
My friend Howie Schwartz is turning the marketing world upside down with his new report and training on the MOBILE ADVERTISING REVOLUTION that starts now!
Mobile Phone Marketing: Cheap, Effective and Easy
Software applications are available, for those on a budget. They may also be the right choice if some characteristic of your business is so unique it requires you to create a campaign specifically for your operation.
Or you can turn the whole thing over to a mobile application service provider (MASP). It's likely you'll even find one that specializes in your particular industry. You'll be able to choose from a selection of campaigns with a proven track record, and the company can handle everything from launching each promotion to gathering and managing your database of contacts.
MASPs offer a variety of packages, and choosing the right one will depend on how much creative control you want to have, and, of course, your budget.
Why have mobile marketing campaigns proven to be such a success? Industry specialists say it's because they forge, or strengthen, a relationship between business operators and customers-- And the fact that this relationship feels personal is the key.
If you think you can handle the pace of the d.i.y. option, my friend Howie Schwartz leads the way in mobile phone marketing training
Or you can turn the whole thing over to a mobile application service provider (MASP). It's likely you'll even find one that specializes in your particular industry. You'll be able to choose from a selection of campaigns with a proven track record, and the company can handle everything from launching each promotion to gathering and managing your database of contacts.
MASPs offer a variety of packages, and choosing the right one will depend on how much creative control you want to have, and, of course, your budget.
Why have mobile marketing campaigns proven to be such a success? Industry specialists say it's because they forge, or strengthen, a relationship between business operators and customers-- And the fact that this relationship feels personal is the key.
If you think you can handle the pace of the d.i.y. option, my friend Howie Schwartz leads the way in mobile phone marketing training
Wednesday, March 17, 2010
How To Profit From The Mobile Phone Advertising Revolution
With mobile phone advertising you can promote ring tones, games and other services. Lately though, you can even send specific promotions for your brand or service, even if it is not related to mobile phones. For example, if you are launching a new energy drink, you could send an ad to your target markets' mobile.
Most of the time, a service like this is based on a subscription. You sign a contract with a mobile marketing agency, which then sends your ad or promotion as a text message (SMS) or MMS. If you prefer, you can even broadcast a message to the phone's idle screen.
These ads aren't just send to anyone. People have to register, notifying that they are willing to receive ads. Usually, they will need to fill in certain details like location, age, occupation, family members, interests, income, travel habits, type of phone... and much, much more. All these details allow you to target your market in a very precise way. For example, you could have 2 different ads, one for people with smartphones and one for people with iPhones.
A fairly new development is the concept of using the outside screen of a phone as some sort of billboard. In other words, while the user is talking on the phone, people standing next to him will be able to see an ad on the rear facing screen. This makes perfect sense as groups with the same kinds of interest or occupations have a tendency to flock together. This will be extremely interesting in highly populated areas.
You better run over and jump on Howie's new mobile training AND grab his report while there are still available. The server is being hit pretty hard right now and I don't know how much longer Howie will keep this mobile phone marketing can of worms open.
Most of the time, a service like this is based on a subscription. You sign a contract with a mobile marketing agency, which then sends your ad or promotion as a text message (SMS) or MMS. If you prefer, you can even broadcast a message to the phone's idle screen.
These ads aren't just send to anyone. People have to register, notifying that they are willing to receive ads. Usually, they will need to fill in certain details like location, age, occupation, family members, interests, income, travel habits, type of phone... and much, much more. All these details allow you to target your market in a very precise way. For example, you could have 2 different ads, one for people with smartphones and one for people with iPhones.
A fairly new development is the concept of using the outside screen of a phone as some sort of billboard. In other words, while the user is talking on the phone, people standing next to him will be able to see an ad on the rear facing screen. This makes perfect sense as groups with the same kinds of interest or occupations have a tendency to flock together. This will be extremely interesting in highly populated areas.
You better run over and jump on Howie's new mobile training AND grab his report while there are still available. The server is being hit pretty hard right now and I don't know how much longer Howie will keep this mobile phone marketing can of worms open.
Mobile Phone Advertising Revolutionizes Marketing
With traditional mass-media advertising mediums such as billboards, newspapers and even the Internet saturated with ads that are not targeted at individual customers and go mostly ignored, companies are looking for new advertising ventures that will connect them more effectively with potential customers.
Mobile advertising may be the panacea to the corporate marketing department’s woes, as Turkey’s large young population readily adapts to this medium.
With 63.7 million mobile subscribers as of September 2009, the ratio of mobile subscribers to the total population is only 89 percent, a relatively small market compared to the 189 percent rate of Greece -- or nearly two mobile phone lines per person. The EU average is 125 percent, illustrating that Turkey may not be as big of a mobile market as it might seem. Being the second most populated nation in Europe, however, with 71 million people -- next only to Germany’s 82 million -- means that companies like Turkcell can become the third largest mobile operator in Europe without having to aim for above-100 penetration rates.
A youthful potential
The amount of young people, the quickest adopters of new communication technology, in Turkey easily trumps the youth population in aging Europe. With 19 million young people between the ages of 15 and 29, Turkey is second only to Russia’s 34 million. This youth population towers over the entire population of many European countries and is attracting the attention of new-age advertisers looking to improve their advertisements to users’ lifestyles while connecting with them through the device youths use to connect with each other -- their mobile phones.
“Turkey is especially important for its vibrant youth markets, who tend to be early adopters of technology and media, so we find it a very exciting market to be involved in,” said Russell Buckley, vice president of Global Alliances at AdMob, one of the world’s largest mobile advertising networks. Speaking to Sunday’s Zaman, Buckley expressed his enthusiasm for the Turkish mobile advertising market, revealing that Turkish mobile phone users view 33 million ads per month through AdMob’s network alone and has grown “organically with very little focus [by AdMob] to date.” Although Turkey is a small part of AdMob’s total business -- receiving a staggering 5.6 billion ad hits from the US monthly and 627 million from customers in India -- Buckley sees promise in this young market. “Our commercial team has more recently been investing a lot of time in this thriving market, so look out for some partnership announcements in the near future.”
The growth of Turkey’s mobile advertising market came about through the use of mobile Internet portals, according to Ayhan Çobanlioglu, project and business development manager at Dataport, one of the main advertising service providers for operators. The three main operators, Turkcell, Vodafone and Avea, use such mobile portals to provide quick access to services such as email, instant messaging and social networks, an attractive service for youths looking for quick access to their virtual presence. According to Çobanlioglu, these portals paved the way for the development of Turkey’s mobile advertising industry. The ability to target advertisements according to user types and the capability of measuring responses hold the key to realizing the potential of the digitally connected youth of Turkey, Çobanlioglu highlighted.
Cashing in on ring tones
One of the most successful implementations of mobile advertising in Turkey is Turkcell’s TonlaKazan service, which allows subscribers to select branded, ad-funded content as their Ringback Tone (RBT), or a replacement to the regular ringtone that callers hear, and provides them an opportunity to win prizes depending on how many people listen to the tone. This “WinBackTone,” which is popular among young people who opt for songs by their favorite artists as their RBT, was developed by the Istanbul-based mobile advertising solutions firm 4play. The service gained global recognition with Turkcell winning the Best Mobile Advertising Service for TonlaKazan at the 14th Annual GSM Association Global Mobile Awards in February 2009.
The service also drew the attention of the mobile Internet-focused AdMob, with Buckley noting that Turkey is quickly becoming a leader in innovation in this blossoming field. “Turkey is a true global thought leader and consistently impresses other international carriers with their mobile marketing initiatives such as Turkcell’s huge 7.5 million opt-in SMS database and more recently, the ad-funded world first Ringback Tones.”
Internet and electronics giants are also seeing the potential of mobile advertisements, as firms deeply rooted in the industry are being bought up by the likes of the targeted advertisement leader Google, which is in the process of acquiring AdMob for $750 million. Apple acquired Quattro Wireless for $275 million, a competitor of AdMob, in a near rebuttal to Google’s aggressive entrance into the industry. Buckley highlighted that such an interest in the market would bode well for emerging markets, receiving investments into the sector. “Emerging countries, like Turkey, that are helping to drive the rapid growth in mobile usage worldwide will benefit from increased investments.”
It is clear that Turkey’s vibrant mobile advertising industry has as much homegrown interest as it does international. What new services and solutions will develop in this rapidly growing industry is yet to be seen, but Turkey, already well into the playing field with its innovative mobile advertising strategies, will create ripples in this new wave of advertising.
To ride the first wave of mobile phone advertising riches, check out Howie Schwartz's new amazing mobile phone training video
Mobile advertising may be the panacea to the corporate marketing department’s woes, as Turkey’s large young population readily adapts to this medium.
With 63.7 million mobile subscribers as of September 2009, the ratio of mobile subscribers to the total population is only 89 percent, a relatively small market compared to the 189 percent rate of Greece -- or nearly two mobile phone lines per person. The EU average is 125 percent, illustrating that Turkey may not be as big of a mobile market as it might seem. Being the second most populated nation in Europe, however, with 71 million people -- next only to Germany’s 82 million -- means that companies like Turkcell can become the third largest mobile operator in Europe without having to aim for above-100 penetration rates.
A youthful potential
The amount of young people, the quickest adopters of new communication technology, in Turkey easily trumps the youth population in aging Europe. With 19 million young people between the ages of 15 and 29, Turkey is second only to Russia’s 34 million. This youth population towers over the entire population of many European countries and is attracting the attention of new-age advertisers looking to improve their advertisements to users’ lifestyles while connecting with them through the device youths use to connect with each other -- their mobile phones.
“Turkey is especially important for its vibrant youth markets, who tend to be early adopters of technology and media, so we find it a very exciting market to be involved in,” said Russell Buckley, vice president of Global Alliances at AdMob, one of the world’s largest mobile advertising networks. Speaking to Sunday’s Zaman, Buckley expressed his enthusiasm for the Turkish mobile advertising market, revealing that Turkish mobile phone users view 33 million ads per month through AdMob’s network alone and has grown “organically with very little focus [by AdMob] to date.” Although Turkey is a small part of AdMob’s total business -- receiving a staggering 5.6 billion ad hits from the US monthly and 627 million from customers in India -- Buckley sees promise in this young market. “Our commercial team has more recently been investing a lot of time in this thriving market, so look out for some partnership announcements in the near future.”
The growth of Turkey’s mobile advertising market came about through the use of mobile Internet portals, according to Ayhan Çobanlioglu, project and business development manager at Dataport, one of the main advertising service providers for operators. The three main operators, Turkcell, Vodafone and Avea, use such mobile portals to provide quick access to services such as email, instant messaging and social networks, an attractive service for youths looking for quick access to their virtual presence. According to Çobanlioglu, these portals paved the way for the development of Turkey’s mobile advertising industry. The ability to target advertisements according to user types and the capability of measuring responses hold the key to realizing the potential of the digitally connected youth of Turkey, Çobanlioglu highlighted.
Cashing in on ring tones
One of the most successful implementations of mobile advertising in Turkey is Turkcell’s TonlaKazan service, which allows subscribers to select branded, ad-funded content as their Ringback Tone (RBT), or a replacement to the regular ringtone that callers hear, and provides them an opportunity to win prizes depending on how many people listen to the tone. This “WinBackTone,” which is popular among young people who opt for songs by their favorite artists as their RBT, was developed by the Istanbul-based mobile advertising solutions firm 4play. The service gained global recognition with Turkcell winning the Best Mobile Advertising Service for TonlaKazan at the 14th Annual GSM Association Global Mobile Awards in February 2009.
The service also drew the attention of the mobile Internet-focused AdMob, with Buckley noting that Turkey is quickly becoming a leader in innovation in this blossoming field. “Turkey is a true global thought leader and consistently impresses other international carriers with their mobile marketing initiatives such as Turkcell’s huge 7.5 million opt-in SMS database and more recently, the ad-funded world first Ringback Tones.”
Internet and electronics giants are also seeing the potential of mobile advertisements, as firms deeply rooted in the industry are being bought up by the likes of the targeted advertisement leader Google, which is in the process of acquiring AdMob for $750 million. Apple acquired Quattro Wireless for $275 million, a competitor of AdMob, in a near rebuttal to Google’s aggressive entrance into the industry. Buckley highlighted that such an interest in the market would bode well for emerging markets, receiving investments into the sector. “Emerging countries, like Turkey, that are helping to drive the rapid growth in mobile usage worldwide will benefit from increased investments.”
It is clear that Turkey’s vibrant mobile advertising industry has as much homegrown interest as it does international. What new services and solutions will develop in this rapidly growing industry is yet to be seen, but Turkey, already well into the playing field with its innovative mobile advertising strategies, will create ripples in this new wave of advertising.
To ride the first wave of mobile phone advertising riches, check out Howie Schwartz's new amazing mobile phone training video
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