There will always remain essentially three basic models of advertising:
1. The unavoidable ad from businesses who don't care about being annoying. The "there's no bad PR as long as they spell your name right" crowd. They just want major exposure and are willing to fill your screen for seconds while you try to find ways to click them away. This will be even more annoying on smaller screens. The ads will be more interactive, perhaps, but they'll certainly be very present.
2. The immersive ads. These are usually paid content like games, movies that have little or nothing to do with the service that's being offered. "Brought to you by" Businesses are hoping that by getting their name out there in this way you'll remember them and feel more attached to their brand. This is no different from much of today's advertising but the immersiveness of "casual gaming" (remember your phone is always with you) may have greater appeal than on your PC.
3. The personalized ad. Advertisers generate ads based on your profile and the content of the site you're looking at. Inclusion of GPS on your phone adds another ingredient to this personalizing. The small size of the screen and the "always with you" aspect of the phone will give way to completely new models of advertising. What many may like to call "'ads you want". Companies will work towards getting real "fans" who install special applications on their phone a la facebook applications, including the viral aspect.
Highly targetted mobile phone advertising is THE NEXT BIG ADVERTISING REVOLUTION!
Showing posts with label mobile marketing solution. Show all posts
Showing posts with label mobile marketing solution. Show all posts
Thursday, March 18, 2010
Mobile Phone Marketing: Cheap, Effective and Easy
Software applications are available, for those on a budget. They may also be the right choice if some characteristic of your business is so unique it requires you to create a campaign specifically for your operation.
Or you can turn the whole thing over to a mobile application service provider (MASP). It's likely you'll even find one that specializes in your particular industry. You'll be able to choose from a selection of campaigns with a proven track record, and the company can handle everything from launching each promotion to gathering and managing your database of contacts.
MASPs offer a variety of packages, and choosing the right one will depend on how much creative control you want to have, and, of course, your budget.
Why have mobile marketing campaigns proven to be such a success? Industry specialists say it's because they forge, or strengthen, a relationship between business operators and customers-- And the fact that this relationship feels personal is the key.
If you think you can handle the pace of the d.i.y. option, my friend Howie Schwartz leads the way in mobile phone marketing training
Or you can turn the whole thing over to a mobile application service provider (MASP). It's likely you'll even find one that specializes in your particular industry. You'll be able to choose from a selection of campaigns with a proven track record, and the company can handle everything from launching each promotion to gathering and managing your database of contacts.
MASPs offer a variety of packages, and choosing the right one will depend on how much creative control you want to have, and, of course, your budget.
Why have mobile marketing campaigns proven to be such a success? Industry specialists say it's because they forge, or strengthen, a relationship between business operators and customers-- And the fact that this relationship feels personal is the key.
If you think you can handle the pace of the d.i.y. option, my friend Howie Schwartz leads the way in mobile phone marketing training
Wednesday, March 17, 2010
Mobile Phone Advertising Messages On 6 Billion Phones?
Advertising on mobile phones could really help you fill up your bank account and at the same time, improve you and your familiy's quality of life. With over 4 billion mobile
phones in use worldwide this is a huge untapped market to promote products to. Now with over 61% of the worlds population owning mobile phones it is easy to see why
this would be a very "'Hot Market".
This is a market that has very little competition. With the right program to follow, it would be easier to promote products on mobile phones than on the internet. More people
own mobile phones than have a television,computer,or have the internet. I recently signed up for a training program that I think you might enjoy as well. It explains all about
how to make money by using mobile phones! Check it out by following the link below. I think you will really like this.
Be sure to check out the easiest method of getting your advertising message out to 6 billion mobile phones!
phones in use worldwide this is a huge untapped market to promote products to. Now with over 61% of the worlds population owning mobile phones it is easy to see why
this would be a very "'Hot Market".
This is a market that has very little competition. With the right program to follow, it would be easier to promote products on mobile phones than on the internet. More people
own mobile phones than have a television,computer,or have the internet. I recently signed up for a training program that I think you might enjoy as well. It explains all about
how to make money by using mobile phones! Check it out by following the link below. I think you will really like this.
Be sure to check out the easiest method of getting your advertising message out to 6 billion mobile phones!
Mobile Phone Advertising To The Masses
Every business is looking for the "magic bullet", the one promotion that is cheap, requires minimal work and will bring a stream of new customers with cash ready to spend.
As business people we are all looking for cheaper and better advertising, we are sick of being over charged for advertising that offers a minimal response by the ad agencies, newspapers, radio and Yell Pages.
As a business we are all looking to reduce costs Get More Customers Make More Money Spend less time thinking of how to get customers and more time actually doing what we do best and running our business.
However with the economic climate the way it is we are all finding business trading harder and harder. One of the biggest problems for most companies is that the economy is slowing down, jobs are being lost, their is less money in the consumers pocket but business overheads are rising. Many companies are now having to cut costs and one of the first things to be cut is advertising. However this is a vicious circle because cutting advertising means less exposure and reduces the chance of new customers coming to your business. It is a shame but newspapers and radio stations are not helping companies grow by offering affordable advertising. Even though all newspapers and radio stations are massively down on advertising revenue from previous years turnover.
Mobile phone marketing is the easiest way to get your advertising message to the most people on the planet, the fastest way possible:
As business people we are all looking for cheaper and better advertising, we are sick of being over charged for advertising that offers a minimal response by the ad agencies, newspapers, radio and Yell Pages.
As a business we are all looking to reduce costs Get More Customers Make More Money Spend less time thinking of how to get customers and more time actually doing what we do best and running our business.
However with the economic climate the way it is we are all finding business trading harder and harder. One of the biggest problems for most companies is that the economy is slowing down, jobs are being lost, their is less money in the consumers pocket but business overheads are rising. Many companies are now having to cut costs and one of the first things to be cut is advertising. However this is a vicious circle because cutting advertising means less exposure and reduces the chance of new customers coming to your business. It is a shame but newspapers and radio stations are not helping companies grow by offering affordable advertising. Even though all newspapers and radio stations are massively down on advertising revenue from previous years turnover.
Mobile phone marketing is the easiest way to get your advertising message to the most people on the planet, the fastest way possible:
Big Business Is Into Mobile Phone Advertising, Why Aren't You?
Some of the biggest companys are getting heavily invovled in mobile phone advertising this year. From The New York Times:
"Apple Buys Quattro, an Ad Firm
January 6, 2010, 2:18 am Apple encroached upon Google’s turf on Tuesday with its acquisition of Quattro Wireless, a mobile advertising company.
The sale, which Quattro announced, is the latest sign that the mobile phone is the next battleground for technology companies, particularly for Apple and Google, which are increasingly in competition. Apple paid close to $300 million for Quattro, according to a person briefed on the deal.
While Apple, maker of the iPhone, branched into advertising on Tuesday, Google, which is predominantly an advertising company, began selling its first piece of hardware, the Nexus One cellphone.
“You can just see the tempers rising between the two companies,” said Gene Munster, the senior research analyst at Piper Jaffray covering Internet companies. “Two years ago it was a very friendly relationship. Now just every day it gets more competitive.”
In November, Google agreed to buy AdMob, a mobile advertising network that competed with Quattro, for $750 million. Apple had also been interested in AdMob, according to people with knowledge of that deal. With Quattro, Apple will also compete in the mobile ad market with Microsoft and Yahoo.
Apple is probably less interested in profiting from ads than in making the iPhone the most attractive device for developers to build applications, analysts said.
Eighty percent of the three billion downloads from Apple’s App Store are free, Mr. Munster said. By offering a way to sell ads, Apple will help these developers — as well as developers who might build applications for a future Apple tablet — make money.
Get in on the ground floor of the mobile phone advertising revolution today!
"Apple Buys Quattro, an Ad Firm
January 6, 2010, 2:18 am Apple encroached upon Google’s turf on Tuesday with its acquisition of Quattro Wireless, a mobile advertising company.
The sale, which Quattro announced, is the latest sign that the mobile phone is the next battleground for technology companies, particularly for Apple and Google, which are increasingly in competition. Apple paid close to $300 million for Quattro, according to a person briefed on the deal.
While Apple, maker of the iPhone, branched into advertising on Tuesday, Google, which is predominantly an advertising company, began selling its first piece of hardware, the Nexus One cellphone.
“You can just see the tempers rising between the two companies,” said Gene Munster, the senior research analyst at Piper Jaffray covering Internet companies. “Two years ago it was a very friendly relationship. Now just every day it gets more competitive.”
In November, Google agreed to buy AdMob, a mobile advertising network that competed with Quattro, for $750 million. Apple had also been interested in AdMob, according to people with knowledge of that deal. With Quattro, Apple will also compete in the mobile ad market with Microsoft and Yahoo.
Apple is probably less interested in profiting from ads than in making the iPhone the most attractive device for developers to build applications, analysts said.
Eighty percent of the three billion downloads from Apple’s App Store are free, Mr. Munster said. By offering a way to sell ads, Apple will help these developers — as well as developers who might build applications for a future Apple tablet — make money.
Get in on the ground floor of the mobile phone advertising revolution today!
Mobile Phone Advertising Revolutionizes Marketing
With traditional mass-media advertising mediums such as billboards, newspapers and even the Internet saturated with ads that are not targeted at individual customers and go mostly ignored, companies are looking for new advertising ventures that will connect them more effectively with potential customers.
Mobile advertising may be the panacea to the corporate marketing department’s woes, as Turkey’s large young population readily adapts to this medium.
With 63.7 million mobile subscribers as of September 2009, the ratio of mobile subscribers to the total population is only 89 percent, a relatively small market compared to the 189 percent rate of Greece -- or nearly two mobile phone lines per person. The EU average is 125 percent, illustrating that Turkey may not be as big of a mobile market as it might seem. Being the second most populated nation in Europe, however, with 71 million people -- next only to Germany’s 82 million -- means that companies like Turkcell can become the third largest mobile operator in Europe without having to aim for above-100 penetration rates.
A youthful potential
The amount of young people, the quickest adopters of new communication technology, in Turkey easily trumps the youth population in aging Europe. With 19 million young people between the ages of 15 and 29, Turkey is second only to Russia’s 34 million. This youth population towers over the entire population of many European countries and is attracting the attention of new-age advertisers looking to improve their advertisements to users’ lifestyles while connecting with them through the device youths use to connect with each other -- their mobile phones.
“Turkey is especially important for its vibrant youth markets, who tend to be early adopters of technology and media, so we find it a very exciting market to be involved in,” said Russell Buckley, vice president of Global Alliances at AdMob, one of the world’s largest mobile advertising networks. Speaking to Sunday’s Zaman, Buckley expressed his enthusiasm for the Turkish mobile advertising market, revealing that Turkish mobile phone users view 33 million ads per month through AdMob’s network alone and has grown “organically with very little focus [by AdMob] to date.” Although Turkey is a small part of AdMob’s total business -- receiving a staggering 5.6 billion ad hits from the US monthly and 627 million from customers in India -- Buckley sees promise in this young market. “Our commercial team has more recently been investing a lot of time in this thriving market, so look out for some partnership announcements in the near future.”
The growth of Turkey’s mobile advertising market came about through the use of mobile Internet portals, according to Ayhan Çobanlioglu, project and business development manager at Dataport, one of the main advertising service providers for operators. The three main operators, Turkcell, Vodafone and Avea, use such mobile portals to provide quick access to services such as email, instant messaging and social networks, an attractive service for youths looking for quick access to their virtual presence. According to Çobanlioglu, these portals paved the way for the development of Turkey’s mobile advertising industry. The ability to target advertisements according to user types and the capability of measuring responses hold the key to realizing the potential of the digitally connected youth of Turkey, Çobanlioglu highlighted.
Cashing in on ring tones
One of the most successful implementations of mobile advertising in Turkey is Turkcell’s TonlaKazan service, which allows subscribers to select branded, ad-funded content as their Ringback Tone (RBT), or a replacement to the regular ringtone that callers hear, and provides them an opportunity to win prizes depending on how many people listen to the tone. This “WinBackTone,” which is popular among young people who opt for songs by their favorite artists as their RBT, was developed by the Istanbul-based mobile advertising solutions firm 4play. The service gained global recognition with Turkcell winning the Best Mobile Advertising Service for TonlaKazan at the 14th Annual GSM Association Global Mobile Awards in February 2009.
The service also drew the attention of the mobile Internet-focused AdMob, with Buckley noting that Turkey is quickly becoming a leader in innovation in this blossoming field. “Turkey is a true global thought leader and consistently impresses other international carriers with their mobile marketing initiatives such as Turkcell’s huge 7.5 million opt-in SMS database and more recently, the ad-funded world first Ringback Tones.”
Internet and electronics giants are also seeing the potential of mobile advertisements, as firms deeply rooted in the industry are being bought up by the likes of the targeted advertisement leader Google, which is in the process of acquiring AdMob for $750 million. Apple acquired Quattro Wireless for $275 million, a competitor of AdMob, in a near rebuttal to Google’s aggressive entrance into the industry. Buckley highlighted that such an interest in the market would bode well for emerging markets, receiving investments into the sector. “Emerging countries, like Turkey, that are helping to drive the rapid growth in mobile usage worldwide will benefit from increased investments.”
It is clear that Turkey’s vibrant mobile advertising industry has as much homegrown interest as it does international. What new services and solutions will develop in this rapidly growing industry is yet to be seen, but Turkey, already well into the playing field with its innovative mobile advertising strategies, will create ripples in this new wave of advertising.
To ride the first wave of mobile phone advertising riches, check out Howie Schwartz's new amazing mobile phone training video
Mobile advertising may be the panacea to the corporate marketing department’s woes, as Turkey’s large young population readily adapts to this medium.
With 63.7 million mobile subscribers as of September 2009, the ratio of mobile subscribers to the total population is only 89 percent, a relatively small market compared to the 189 percent rate of Greece -- or nearly two mobile phone lines per person. The EU average is 125 percent, illustrating that Turkey may not be as big of a mobile market as it might seem. Being the second most populated nation in Europe, however, with 71 million people -- next only to Germany’s 82 million -- means that companies like Turkcell can become the third largest mobile operator in Europe without having to aim for above-100 penetration rates.
A youthful potential
The amount of young people, the quickest adopters of new communication technology, in Turkey easily trumps the youth population in aging Europe. With 19 million young people between the ages of 15 and 29, Turkey is second only to Russia’s 34 million. This youth population towers over the entire population of many European countries and is attracting the attention of new-age advertisers looking to improve their advertisements to users’ lifestyles while connecting with them through the device youths use to connect with each other -- their mobile phones.
“Turkey is especially important for its vibrant youth markets, who tend to be early adopters of technology and media, so we find it a very exciting market to be involved in,” said Russell Buckley, vice president of Global Alliances at AdMob, one of the world’s largest mobile advertising networks. Speaking to Sunday’s Zaman, Buckley expressed his enthusiasm for the Turkish mobile advertising market, revealing that Turkish mobile phone users view 33 million ads per month through AdMob’s network alone and has grown “organically with very little focus [by AdMob] to date.” Although Turkey is a small part of AdMob’s total business -- receiving a staggering 5.6 billion ad hits from the US monthly and 627 million from customers in India -- Buckley sees promise in this young market. “Our commercial team has more recently been investing a lot of time in this thriving market, so look out for some partnership announcements in the near future.”
The growth of Turkey’s mobile advertising market came about through the use of mobile Internet portals, according to Ayhan Çobanlioglu, project and business development manager at Dataport, one of the main advertising service providers for operators. The three main operators, Turkcell, Vodafone and Avea, use such mobile portals to provide quick access to services such as email, instant messaging and social networks, an attractive service for youths looking for quick access to their virtual presence. According to Çobanlioglu, these portals paved the way for the development of Turkey’s mobile advertising industry. The ability to target advertisements according to user types and the capability of measuring responses hold the key to realizing the potential of the digitally connected youth of Turkey, Çobanlioglu highlighted.
Cashing in on ring tones
One of the most successful implementations of mobile advertising in Turkey is Turkcell’s TonlaKazan service, which allows subscribers to select branded, ad-funded content as their Ringback Tone (RBT), or a replacement to the regular ringtone that callers hear, and provides them an opportunity to win prizes depending on how many people listen to the tone. This “WinBackTone,” which is popular among young people who opt for songs by their favorite artists as their RBT, was developed by the Istanbul-based mobile advertising solutions firm 4play. The service gained global recognition with Turkcell winning the Best Mobile Advertising Service for TonlaKazan at the 14th Annual GSM Association Global Mobile Awards in February 2009.
The service also drew the attention of the mobile Internet-focused AdMob, with Buckley noting that Turkey is quickly becoming a leader in innovation in this blossoming field. “Turkey is a true global thought leader and consistently impresses other international carriers with their mobile marketing initiatives such as Turkcell’s huge 7.5 million opt-in SMS database and more recently, the ad-funded world first Ringback Tones.”
Internet and electronics giants are also seeing the potential of mobile advertisements, as firms deeply rooted in the industry are being bought up by the likes of the targeted advertisement leader Google, which is in the process of acquiring AdMob for $750 million. Apple acquired Quattro Wireless for $275 million, a competitor of AdMob, in a near rebuttal to Google’s aggressive entrance into the industry. Buckley highlighted that such an interest in the market would bode well for emerging markets, receiving investments into the sector. “Emerging countries, like Turkey, that are helping to drive the rapid growth in mobile usage worldwide will benefit from increased investments.”
It is clear that Turkey’s vibrant mobile advertising industry has as much homegrown interest as it does international. What new services and solutions will develop in this rapidly growing industry is yet to be seen, but Turkey, already well into the playing field with its innovative mobile advertising strategies, will create ripples in this new wave of advertising.
To ride the first wave of mobile phone advertising riches, check out Howie Schwartz's new amazing mobile phone training video
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