There will always remain essentially three basic models of advertising:
1. The unavoidable ad from businesses who don't care about being annoying. The "there's no bad PR as long as they spell your name right" crowd. They just want major exposure and are willing to fill your screen for seconds while you try to find ways to click them away. This will be even more annoying on smaller screens. The ads will be more interactive, perhaps, but they'll certainly be very present.
2. The immersive ads. These are usually paid content like games, movies that have little or nothing to do with the service that's being offered. "Brought to you by" Businesses are hoping that by getting their name out there in this way you'll remember them and feel more attached to their brand. This is no different from much of today's advertising but the immersiveness of "casual gaming" (remember your phone is always with you) may have greater appeal than on your PC.
3. The personalized ad. Advertisers generate ads based on your profile and the content of the site you're looking at. Inclusion of GPS on your phone adds another ingredient to this personalizing. The small size of the screen and the "always with you" aspect of the phone will give way to completely new models of advertising. What many may like to call "'ads you want". Companies will work towards getting real "fans" who install special applications on their phone a la facebook applications, including the viral aspect.
Highly targetted mobile phone advertising is THE NEXT BIG ADVERTISING REVOLUTION!
Thursday, March 18, 2010
The Next Marketing Craze Is Mobile Phone Marketing
When trying to promote your product you must think of a way to do that by advertising to people while they are away from their homes and a way that is convenient and not time consuming. With over 250 million Americans subscribed to mobile phones and the fact that mobile phones go everywhere the potential customers go, it seems perfect to advertise through customers mobile phones. With this busy lifestyle people are carrying their mobile phones everywhere. With many people refusing to leave home without their phones. No matter what age group you are trying to reach. Mobile phones are becoming so advanced. with picture perfect screens and voice recognition. Imagine the possibilities when you're trying to increase traffic to your product. If this seems as good as it sounds, it is. For anyone looking for ways to increase traffic to their product; Could advertising on mobile phones be the answer?
As you can see this is a huge untapped market that could truly explode your online or offline business. This concept could increase the traffic to your affiliate programs, membership sites, or to your store front. If you have no idea of how to start advertising on mobile phones, click on the link below to find out more. You can get in on the ground floor of the next huge marketing wave.
If you too, think mobile phone advertising is the next BIG thing, then get on over to get yourself all trained up by the marketing genius of this century: Howie Schwartz's Mobile Phone Marketing Training
As you can see this is a huge untapped market that could truly explode your online or offline business. This concept could increase the traffic to your affiliate programs, membership sites, or to your store front. If you have no idea of how to start advertising on mobile phones, click on the link below to find out more. You can get in on the ground floor of the next huge marketing wave.
If you too, think mobile phone advertising is the next BIG thing, then get on over to get yourself all trained up by the marketing genius of this century: Howie Schwartz's Mobile Phone Marketing Training
Massive Marketing on Mobile Phones
In the past eighteen months the use of text messaging, wireless web and videos on cell phones has increased dramatically. Because of this, wireless carriers have rolled out bigger and more colorful screens and faster broadband networks. Of the 217 million US cell phone subscribers, 30% test message. So what better way to get the word out? Advertising on your mobile phone is the answer!
With Ads appearing on cell phones, almost everyone can be targeted. There are no limits on the visibility of the Ad. It is not confined to one particular spot on a billboard, you don't have to be watching TV to see it, and you don't have to be in your car to hear it on the radio. But, you are most likely going to have your cell phone with you at all times no matter where you are. So as you can see it seems as if mobile phones will be the top source for advertising in the very near future.
Can you smell how big mobile is?
You better run over and jump on Howie's new mobile training AND grab his report while there are still available. The server is being hit pretty hard right now and I don't know how much longer Howie will keep this can of worms open.
Mobile Phone Marketing Training
With Ads appearing on cell phones, almost everyone can be targeted. There are no limits on the visibility of the Ad. It is not confined to one particular spot on a billboard, you don't have to be watching TV to see it, and you don't have to be in your car to hear it on the radio. But, you are most likely going to have your cell phone with you at all times no matter where you are. So as you can see it seems as if mobile phones will be the top source for advertising in the very near future.
Can you smell how big mobile is?
You better run over and jump on Howie's new mobile training AND grab his report while there are still available. The server is being hit pretty hard right now and I don't know how much longer Howie will keep this can of worms open.
Mobile Phone Marketing Training
Mobile Phone Marketing Is The Best Ally for Small Business
Many of the small businesses are opening up to the potential uses of mobiles; more and more of these ventures are harnessing the different features of mobile phones to enhance the scope of their activities as well as to improve their profitability.
For instance, we can take the short messaging service (SMS) feature of mobile phones as a case in point, which is now being used precisely for this purpose. Messages are being sent on mobile phones, as an effective means of advertisement.
Once the target group of consumers is identified for a particular product or service, it becomes easy to send text messages dealing with the features of the products or services in question.
Most mobile phone handsets from Nokia, Samsung or LG for instance, are equipped with the latest in technology that enables a person to send a single text message to multiple users. In instances, when the mailing list is quite large, small businesses can also use specialized software on their personal computers, to send out text messages to a larger number of recipients.
My friend Howie Schwartz is turning the marketing world upside down with his new report and training on the MOBILE ADVERTISING REVOLUTION that starts now!
For instance, we can take the short messaging service (SMS) feature of mobile phones as a case in point, which is now being used precisely for this purpose. Messages are being sent on mobile phones, as an effective means of advertisement.
Once the target group of consumers is identified for a particular product or service, it becomes easy to send text messages dealing with the features of the products or services in question.
Most mobile phone handsets from Nokia, Samsung or LG for instance, are equipped with the latest in technology that enables a person to send a single text message to multiple users. In instances, when the mailing list is quite large, small businesses can also use specialized software on their personal computers, to send out text messages to a larger number of recipients.
My friend Howie Schwartz is turning the marketing world upside down with his new report and training on the MOBILE ADVERTISING REVOLUTION that starts now!
Mobile Phone Marketing: Cheap, Effective and Easy
Software applications are available, for those on a budget. They may also be the right choice if some characteristic of your business is so unique it requires you to create a campaign specifically for your operation.
Or you can turn the whole thing over to a mobile application service provider (MASP). It's likely you'll even find one that specializes in your particular industry. You'll be able to choose from a selection of campaigns with a proven track record, and the company can handle everything from launching each promotion to gathering and managing your database of contacts.
MASPs offer a variety of packages, and choosing the right one will depend on how much creative control you want to have, and, of course, your budget.
Why have mobile marketing campaigns proven to be such a success? Industry specialists say it's because they forge, or strengthen, a relationship between business operators and customers-- And the fact that this relationship feels personal is the key.
If you think you can handle the pace of the d.i.y. option, my friend Howie Schwartz leads the way in mobile phone marketing training
Or you can turn the whole thing over to a mobile application service provider (MASP). It's likely you'll even find one that specializes in your particular industry. You'll be able to choose from a selection of campaigns with a proven track record, and the company can handle everything from launching each promotion to gathering and managing your database of contacts.
MASPs offer a variety of packages, and choosing the right one will depend on how much creative control you want to have, and, of course, your budget.
Why have mobile marketing campaigns proven to be such a success? Industry specialists say it's because they forge, or strengthen, a relationship between business operators and customers-- And the fact that this relationship feels personal is the key.
If you think you can handle the pace of the d.i.y. option, my friend Howie Schwartz leads the way in mobile phone marketing training
Making Money From Mobile Phone Marketing
In this method of mobile cell phone marketing you are inserting your advertisement to your target audience personally. You are making the advertisement flash before the individual and not make them search for the same. The potential customer will see the advertisement only if he or she is interested in the product you are marketing. While text messaging to mobile phones you can make them interested in your product or service that you wish to market to them. Several marketing gurus keep researching different media and have found that mobile phone marketing is one of the cost effective methods of marketing the products and services.
For businesses that have a tight budget for marketing and wish to make a research on a product line before they go for a particular option, mobile phone marketing comes handy. They will be able to reach several potential customers to do the testing of the product and provide them the feedback. Mobile phone marketing will make the message reach the individuals and make them take the decision individually and not get influenced by others. Several startup companies that potentially compete with large organizations in different product lines can use this marketing as an effective tool to compete and have a presence. Several studies have shown that such personalized message is more effective than the other media. Millions of potential customers get the message about your product at the same time and it reaches them individually unlike in the newsprint or television media. The mobile phone marketing can be effectively used by different companies to ensure they get best results.
Can you smell how big mobile is?
Make Money From Mobile Phone Marketing Today!
For businesses that have a tight budget for marketing and wish to make a research on a product line before they go for a particular option, mobile phone marketing comes handy. They will be able to reach several potential customers to do the testing of the product and provide them the feedback. Mobile phone marketing will make the message reach the individuals and make them take the decision individually and not get influenced by others. Several startup companies that potentially compete with large organizations in different product lines can use this marketing as an effective tool to compete and have a presence. Several studies have shown that such personalized message is more effective than the other media. Millions of potential customers get the message about your product at the same time and it reaches them individually unlike in the newsprint or television media. The mobile phone marketing can be effectively used by different companies to ensure they get best results.
Can you smell how big mobile is?
Make Money From Mobile Phone Marketing Today!
Wednesday, March 17, 2010
Mobile Phone Advertising Messages On 6 Billion Phones?
Advertising on mobile phones could really help you fill up your bank account and at the same time, improve you and your familiy's quality of life. With over 4 billion mobile
phones in use worldwide this is a huge untapped market to promote products to. Now with over 61% of the worlds population owning mobile phones it is easy to see why
this would be a very "'Hot Market".
This is a market that has very little competition. With the right program to follow, it would be easier to promote products on mobile phones than on the internet. More people
own mobile phones than have a television,computer,or have the internet. I recently signed up for a training program that I think you might enjoy as well. It explains all about
how to make money by using mobile phones! Check it out by following the link below. I think you will really like this.
Be sure to check out the easiest method of getting your advertising message out to 6 billion mobile phones!
phones in use worldwide this is a huge untapped market to promote products to. Now with over 61% of the worlds population owning mobile phones it is easy to see why
this would be a very "'Hot Market".
This is a market that has very little competition. With the right program to follow, it would be easier to promote products on mobile phones than on the internet. More people
own mobile phones than have a television,computer,or have the internet. I recently signed up for a training program that I think you might enjoy as well. It explains all about
how to make money by using mobile phones! Check it out by following the link below. I think you will really like this.
Be sure to check out the easiest method of getting your advertising message out to 6 billion mobile phones!
Mobile Phone Advertising To The Masses
Every business is looking for the "magic bullet", the one promotion that is cheap, requires minimal work and will bring a stream of new customers with cash ready to spend.
As business people we are all looking for cheaper and better advertising, we are sick of being over charged for advertising that offers a minimal response by the ad agencies, newspapers, radio and Yell Pages.
As a business we are all looking to reduce costs Get More Customers Make More Money Spend less time thinking of how to get customers and more time actually doing what we do best and running our business.
However with the economic climate the way it is we are all finding business trading harder and harder. One of the biggest problems for most companies is that the economy is slowing down, jobs are being lost, their is less money in the consumers pocket but business overheads are rising. Many companies are now having to cut costs and one of the first things to be cut is advertising. However this is a vicious circle because cutting advertising means less exposure and reduces the chance of new customers coming to your business. It is a shame but newspapers and radio stations are not helping companies grow by offering affordable advertising. Even though all newspapers and radio stations are massively down on advertising revenue from previous years turnover.
Mobile phone marketing is the easiest way to get your advertising message to the most people on the planet, the fastest way possible:
As business people we are all looking for cheaper and better advertising, we are sick of being over charged for advertising that offers a minimal response by the ad agencies, newspapers, radio and Yell Pages.
As a business we are all looking to reduce costs Get More Customers Make More Money Spend less time thinking of how to get customers and more time actually doing what we do best and running our business.
However with the economic climate the way it is we are all finding business trading harder and harder. One of the biggest problems for most companies is that the economy is slowing down, jobs are being lost, their is less money in the consumers pocket but business overheads are rising. Many companies are now having to cut costs and one of the first things to be cut is advertising. However this is a vicious circle because cutting advertising means less exposure and reduces the chance of new customers coming to your business. It is a shame but newspapers and radio stations are not helping companies grow by offering affordable advertising. Even though all newspapers and radio stations are massively down on advertising revenue from previous years turnover.
Mobile phone marketing is the easiest way to get your advertising message to the most people on the planet, the fastest way possible:
How To Profit From The Mobile Phone Advertising Revolution
With mobile phone advertising you can promote ring tones, games and other services. Lately though, you can even send specific promotions for your brand or service, even if it is not related to mobile phones. For example, if you are launching a new energy drink, you could send an ad to your target markets' mobile.
Most of the time, a service like this is based on a subscription. You sign a contract with a mobile marketing agency, which then sends your ad or promotion as a text message (SMS) or MMS. If you prefer, you can even broadcast a message to the phone's idle screen.
These ads aren't just send to anyone. People have to register, notifying that they are willing to receive ads. Usually, they will need to fill in certain details like location, age, occupation, family members, interests, income, travel habits, type of phone... and much, much more. All these details allow you to target your market in a very precise way. For example, you could have 2 different ads, one for people with smartphones and one for people with iPhones.
A fairly new development is the concept of using the outside screen of a phone as some sort of billboard. In other words, while the user is talking on the phone, people standing next to him will be able to see an ad on the rear facing screen. This makes perfect sense as groups with the same kinds of interest or occupations have a tendency to flock together. This will be extremely interesting in highly populated areas.
You better run over and jump on Howie's new mobile training AND grab his report while there are still available. The server is being hit pretty hard right now and I don't know how much longer Howie will keep this mobile phone marketing can of worms open.
Most of the time, a service like this is based on a subscription. You sign a contract with a mobile marketing agency, which then sends your ad or promotion as a text message (SMS) or MMS. If you prefer, you can even broadcast a message to the phone's idle screen.
These ads aren't just send to anyone. People have to register, notifying that they are willing to receive ads. Usually, they will need to fill in certain details like location, age, occupation, family members, interests, income, travel habits, type of phone... and much, much more. All these details allow you to target your market in a very precise way. For example, you could have 2 different ads, one for people with smartphones and one for people with iPhones.
A fairly new development is the concept of using the outside screen of a phone as some sort of billboard. In other words, while the user is talking on the phone, people standing next to him will be able to see an ad on the rear facing screen. This makes perfect sense as groups with the same kinds of interest or occupations have a tendency to flock together. This will be extremely interesting in highly populated areas.
You better run over and jump on Howie's new mobile training AND grab his report while there are still available. The server is being hit pretty hard right now and I don't know how much longer Howie will keep this mobile phone marketing can of worms open.
Big Business Is Into Mobile Phone Advertising, Why Aren't You?
Some of the biggest companys are getting heavily invovled in mobile phone advertising this year. From The New York Times:
"Apple Buys Quattro, an Ad Firm
January 6, 2010, 2:18 am Apple encroached upon Google’s turf on Tuesday with its acquisition of Quattro Wireless, a mobile advertising company.
The sale, which Quattro announced, is the latest sign that the mobile phone is the next battleground for technology companies, particularly for Apple and Google, which are increasingly in competition. Apple paid close to $300 million for Quattro, according to a person briefed on the deal.
While Apple, maker of the iPhone, branched into advertising on Tuesday, Google, which is predominantly an advertising company, began selling its first piece of hardware, the Nexus One cellphone.
“You can just see the tempers rising between the two companies,” said Gene Munster, the senior research analyst at Piper Jaffray covering Internet companies. “Two years ago it was a very friendly relationship. Now just every day it gets more competitive.”
In November, Google agreed to buy AdMob, a mobile advertising network that competed with Quattro, for $750 million. Apple had also been interested in AdMob, according to people with knowledge of that deal. With Quattro, Apple will also compete in the mobile ad market with Microsoft and Yahoo.
Apple is probably less interested in profiting from ads than in making the iPhone the most attractive device for developers to build applications, analysts said.
Eighty percent of the three billion downloads from Apple’s App Store are free, Mr. Munster said. By offering a way to sell ads, Apple will help these developers — as well as developers who might build applications for a future Apple tablet — make money.
Get in on the ground floor of the mobile phone advertising revolution today!
"Apple Buys Quattro, an Ad Firm
January 6, 2010, 2:18 am Apple encroached upon Google’s turf on Tuesday with its acquisition of Quattro Wireless, a mobile advertising company.
The sale, which Quattro announced, is the latest sign that the mobile phone is the next battleground for technology companies, particularly for Apple and Google, which are increasingly in competition. Apple paid close to $300 million for Quattro, according to a person briefed on the deal.
While Apple, maker of the iPhone, branched into advertising on Tuesday, Google, which is predominantly an advertising company, began selling its first piece of hardware, the Nexus One cellphone.
“You can just see the tempers rising between the two companies,” said Gene Munster, the senior research analyst at Piper Jaffray covering Internet companies. “Two years ago it was a very friendly relationship. Now just every day it gets more competitive.”
In November, Google agreed to buy AdMob, a mobile advertising network that competed with Quattro, for $750 million. Apple had also been interested in AdMob, according to people with knowledge of that deal. With Quattro, Apple will also compete in the mobile ad market with Microsoft and Yahoo.
Apple is probably less interested in profiting from ads than in making the iPhone the most attractive device for developers to build applications, analysts said.
Eighty percent of the three billion downloads from Apple’s App Store are free, Mr. Munster said. By offering a way to sell ads, Apple will help these developers — as well as developers who might build applications for a future Apple tablet — make money.
Get in on the ground floor of the mobile phone advertising revolution today!
Mobile Phone Advertising Revolutionizes Marketing
With traditional mass-media advertising mediums such as billboards, newspapers and even the Internet saturated with ads that are not targeted at individual customers and go mostly ignored, companies are looking for new advertising ventures that will connect them more effectively with potential customers.
Mobile advertising may be the panacea to the corporate marketing department’s woes, as Turkey’s large young population readily adapts to this medium.
With 63.7 million mobile subscribers as of September 2009, the ratio of mobile subscribers to the total population is only 89 percent, a relatively small market compared to the 189 percent rate of Greece -- or nearly two mobile phone lines per person. The EU average is 125 percent, illustrating that Turkey may not be as big of a mobile market as it might seem. Being the second most populated nation in Europe, however, with 71 million people -- next only to Germany’s 82 million -- means that companies like Turkcell can become the third largest mobile operator in Europe without having to aim for above-100 penetration rates.
A youthful potential
The amount of young people, the quickest adopters of new communication technology, in Turkey easily trumps the youth population in aging Europe. With 19 million young people between the ages of 15 and 29, Turkey is second only to Russia’s 34 million. This youth population towers over the entire population of many European countries and is attracting the attention of new-age advertisers looking to improve their advertisements to users’ lifestyles while connecting with them through the device youths use to connect with each other -- their mobile phones.
“Turkey is especially important for its vibrant youth markets, who tend to be early adopters of technology and media, so we find it a very exciting market to be involved in,” said Russell Buckley, vice president of Global Alliances at AdMob, one of the world’s largest mobile advertising networks. Speaking to Sunday’s Zaman, Buckley expressed his enthusiasm for the Turkish mobile advertising market, revealing that Turkish mobile phone users view 33 million ads per month through AdMob’s network alone and has grown “organically with very little focus [by AdMob] to date.” Although Turkey is a small part of AdMob’s total business -- receiving a staggering 5.6 billion ad hits from the US monthly and 627 million from customers in India -- Buckley sees promise in this young market. “Our commercial team has more recently been investing a lot of time in this thriving market, so look out for some partnership announcements in the near future.”
The growth of Turkey’s mobile advertising market came about through the use of mobile Internet portals, according to Ayhan Çobanlioglu, project and business development manager at Dataport, one of the main advertising service providers for operators. The three main operators, Turkcell, Vodafone and Avea, use such mobile portals to provide quick access to services such as email, instant messaging and social networks, an attractive service for youths looking for quick access to their virtual presence. According to Çobanlioglu, these portals paved the way for the development of Turkey’s mobile advertising industry. The ability to target advertisements according to user types and the capability of measuring responses hold the key to realizing the potential of the digitally connected youth of Turkey, Çobanlioglu highlighted.
Cashing in on ring tones
One of the most successful implementations of mobile advertising in Turkey is Turkcell’s TonlaKazan service, which allows subscribers to select branded, ad-funded content as their Ringback Tone (RBT), or a replacement to the regular ringtone that callers hear, and provides them an opportunity to win prizes depending on how many people listen to the tone. This “WinBackTone,” which is popular among young people who opt for songs by their favorite artists as their RBT, was developed by the Istanbul-based mobile advertising solutions firm 4play. The service gained global recognition with Turkcell winning the Best Mobile Advertising Service for TonlaKazan at the 14th Annual GSM Association Global Mobile Awards in February 2009.
The service also drew the attention of the mobile Internet-focused AdMob, with Buckley noting that Turkey is quickly becoming a leader in innovation in this blossoming field. “Turkey is a true global thought leader and consistently impresses other international carriers with their mobile marketing initiatives such as Turkcell’s huge 7.5 million opt-in SMS database and more recently, the ad-funded world first Ringback Tones.”
Internet and electronics giants are also seeing the potential of mobile advertisements, as firms deeply rooted in the industry are being bought up by the likes of the targeted advertisement leader Google, which is in the process of acquiring AdMob for $750 million. Apple acquired Quattro Wireless for $275 million, a competitor of AdMob, in a near rebuttal to Google’s aggressive entrance into the industry. Buckley highlighted that such an interest in the market would bode well for emerging markets, receiving investments into the sector. “Emerging countries, like Turkey, that are helping to drive the rapid growth in mobile usage worldwide will benefit from increased investments.”
It is clear that Turkey’s vibrant mobile advertising industry has as much homegrown interest as it does international. What new services and solutions will develop in this rapidly growing industry is yet to be seen, but Turkey, already well into the playing field with its innovative mobile advertising strategies, will create ripples in this new wave of advertising.
To ride the first wave of mobile phone advertising riches, check out Howie Schwartz's new amazing mobile phone training video
Mobile advertising may be the panacea to the corporate marketing department’s woes, as Turkey’s large young population readily adapts to this medium.
With 63.7 million mobile subscribers as of September 2009, the ratio of mobile subscribers to the total population is only 89 percent, a relatively small market compared to the 189 percent rate of Greece -- or nearly two mobile phone lines per person. The EU average is 125 percent, illustrating that Turkey may not be as big of a mobile market as it might seem. Being the second most populated nation in Europe, however, with 71 million people -- next only to Germany’s 82 million -- means that companies like Turkcell can become the third largest mobile operator in Europe without having to aim for above-100 penetration rates.
A youthful potential
The amount of young people, the quickest adopters of new communication technology, in Turkey easily trumps the youth population in aging Europe. With 19 million young people between the ages of 15 and 29, Turkey is second only to Russia’s 34 million. This youth population towers over the entire population of many European countries and is attracting the attention of new-age advertisers looking to improve their advertisements to users’ lifestyles while connecting with them through the device youths use to connect with each other -- their mobile phones.
“Turkey is especially important for its vibrant youth markets, who tend to be early adopters of technology and media, so we find it a very exciting market to be involved in,” said Russell Buckley, vice president of Global Alliances at AdMob, one of the world’s largest mobile advertising networks. Speaking to Sunday’s Zaman, Buckley expressed his enthusiasm for the Turkish mobile advertising market, revealing that Turkish mobile phone users view 33 million ads per month through AdMob’s network alone and has grown “organically with very little focus [by AdMob] to date.” Although Turkey is a small part of AdMob’s total business -- receiving a staggering 5.6 billion ad hits from the US monthly and 627 million from customers in India -- Buckley sees promise in this young market. “Our commercial team has more recently been investing a lot of time in this thriving market, so look out for some partnership announcements in the near future.”
The growth of Turkey’s mobile advertising market came about through the use of mobile Internet portals, according to Ayhan Çobanlioglu, project and business development manager at Dataport, one of the main advertising service providers for operators. The three main operators, Turkcell, Vodafone and Avea, use such mobile portals to provide quick access to services such as email, instant messaging and social networks, an attractive service for youths looking for quick access to their virtual presence. According to Çobanlioglu, these portals paved the way for the development of Turkey’s mobile advertising industry. The ability to target advertisements according to user types and the capability of measuring responses hold the key to realizing the potential of the digitally connected youth of Turkey, Çobanlioglu highlighted.
Cashing in on ring tones
One of the most successful implementations of mobile advertising in Turkey is Turkcell’s TonlaKazan service, which allows subscribers to select branded, ad-funded content as their Ringback Tone (RBT), or a replacement to the regular ringtone that callers hear, and provides them an opportunity to win prizes depending on how many people listen to the tone. This “WinBackTone,” which is popular among young people who opt for songs by their favorite artists as their RBT, was developed by the Istanbul-based mobile advertising solutions firm 4play. The service gained global recognition with Turkcell winning the Best Mobile Advertising Service for TonlaKazan at the 14th Annual GSM Association Global Mobile Awards in February 2009.
The service also drew the attention of the mobile Internet-focused AdMob, with Buckley noting that Turkey is quickly becoming a leader in innovation in this blossoming field. “Turkey is a true global thought leader and consistently impresses other international carriers with their mobile marketing initiatives such as Turkcell’s huge 7.5 million opt-in SMS database and more recently, the ad-funded world first Ringback Tones.”
Internet and electronics giants are also seeing the potential of mobile advertisements, as firms deeply rooted in the industry are being bought up by the likes of the targeted advertisement leader Google, which is in the process of acquiring AdMob for $750 million. Apple acquired Quattro Wireless for $275 million, a competitor of AdMob, in a near rebuttal to Google’s aggressive entrance into the industry. Buckley highlighted that such an interest in the market would bode well for emerging markets, receiving investments into the sector. “Emerging countries, like Turkey, that are helping to drive the rapid growth in mobile usage worldwide will benefit from increased investments.”
It is clear that Turkey’s vibrant mobile advertising industry has as much homegrown interest as it does international. What new services and solutions will develop in this rapidly growing industry is yet to be seen, but Turkey, already well into the playing field with its innovative mobile advertising strategies, will create ripples in this new wave of advertising.
To ride the first wave of mobile phone advertising riches, check out Howie Schwartz's new amazing mobile phone training video
The Next Big Thing in Marketing Is Mobile Phone Marketing
Mobile applications, mobile web and SMS or text messaging are the next BIG THING! Unless you've been living under a rock, this is no real surprise. Just look at how many iPhone, Blackberry and smart phones are out there and how many of them are super glued all day long. Whether it's a good thing or not, text messaging and mobile web is now our way of life. And as with every new technology advancement that takes off and finds mass numbers of rabid fans, the smart business owners have found ways to capitalize and profit it. Introducing mobile phone advertising to such a connected crowd was destined to happen and did very quickly. However, just like any other type of advertising, it was yet to be seen whether it could be profitable or not and to what degree of success. Now that enough time has gone by and a select few big companies are starting to talk about their tests and outcomes, it is being proven to be wildly successful far beyond what original projections indicated. That being said, mobile phone advertising just like any other marketing endeavor has to be put forth with intelligent and well thought out objectives and an understanding of target markets, demographics, etc. not to mention an understanding of the technology and how to make it work from a business, marketing and advertising point of view.
However, this is still a very new business strategy and a cutting edge market. While the internet, vast in the knowledge that can be obtained, collected and absorbed, can be used to learn just about anything, there is surprisingly little to be gathered on this growing market. This could be because of its newness or because so many people are guarding their secrets for as long as possible before the greater population figures it out and begins to eat into their profits. In either case, finding this information is tough and even tougher to carry out without the proper knowledge.
There have been very few marketing strategies lately that have taken the world by storm and been much more than rehashed stuff that has been used since the dawn of advertising. Some would argue that social media is probably the best thing that has happened in the last five years online, and it would be tough to disagree. With the introduction of videos and web 2.0, the internet just continues to grow by leaps and bounds with no end in sight. However, with the introduction and mass explosion of mobile web and the portability of the internet, it's hard to imagine the possibilities and where we may be heading next. It's not enough to have a page on a social site anymore, you have to be able to access it 24 hours a day, 7 days a week and let everyone know what you are doing all the time. Truly amazing! From a business standpoint, it is the most exciting advancement that we have seen in a very, very long time and to be involved with this huge and growing market in its infancy stages makes the opportunity extraordinary.
To ride the first wave of mobile phone advertising riches, check out Howie Schwartz's new amazing mobile phone training video
However, this is still a very new business strategy and a cutting edge market. While the internet, vast in the knowledge that can be obtained, collected and absorbed, can be used to learn just about anything, there is surprisingly little to be gathered on this growing market. This could be because of its newness or because so many people are guarding their secrets for as long as possible before the greater population figures it out and begins to eat into their profits. In either case, finding this information is tough and even tougher to carry out without the proper knowledge.
There have been very few marketing strategies lately that have taken the world by storm and been much more than rehashed stuff that has been used since the dawn of advertising. Some would argue that social media is probably the best thing that has happened in the last five years online, and it would be tough to disagree. With the introduction of videos and web 2.0, the internet just continues to grow by leaps and bounds with no end in sight. However, with the introduction and mass explosion of mobile web and the portability of the internet, it's hard to imagine the possibilities and where we may be heading next. It's not enough to have a page on a social site anymore, you have to be able to access it 24 hours a day, 7 days a week and let everyone know what you are doing all the time. Truly amazing! From a business standpoint, it is the most exciting advancement that we have seen in a very, very long time and to be involved with this huge and growing market in its infancy stages makes the opportunity extraordinary.
To ride the first wave of mobile phone advertising riches, check out Howie Schwartz's new amazing mobile phone training video
The New Trend Is Mobile Phone Marketing
A new trend in mobile phone content advertising is the "ad-supported" mobile phone service model. MVNO's such as Virgin Mobile USA, Xero Mobile, and Blyk offer, or plan to offer, free or subsidized mobile phone service in exchange for subscribers viewing a number of targeted advertisements that are relevant to the subscriber. These MVNO's utilize a "one person per presentation" model. The relevancy of any given advertisement is based on user demographics, questionaires, and the like. Leap Wireless Internationl Inc. holds a patent (Owensby 6,647,257)that allows a subscriber to subsidize his/her calls by viewing advertising, and utilizes a number of subscriber centric factors.
The Mobile Entertainment Forum (MEF) carried out a survey of its members in 2006 where 81% of respondents expected successful advertising models to cut prices or fund the consumption of entertainment content on mobile phones.
While advertising via a mobile phone is still relatively new, inventors have developed ways to use a mobile phone to present advertising to persons standing near a mobile phone user while the user speaks in a non-handsfree mode. Bayne's invention (Bayne, U.S. Pat. Application Nos. 20050239448 & 20050239495)teaches providing a mobile phone user with incentives (e.g. discounted talk time, free content, etc.) for allowing the phone to be used as a mini-billboard by manipulating the main screen to face outward to present advertising (in an alternate embodiment the invention uses the rear facing screen). This invention differs from the conventional approach of "one person per presentation", and is based on the observation that "birds of a feather flock together" to give the advertiser multiple views per presentation and a demographic that is the same, or similar to, the subscriber. Inventor Okawa (U.S. Pat. Application 20040259599) teaches a similar invention for presenting advertising to unspecified persons near a mobile phone user, using the rear screen, while the user speaks on a mobile phone. Presentation to persons other than the user will likely be used to increase market share in low-income/high-population areas, as well as provide a line extension for ad-supported MVNO's.
A new approach to mobile content advertising is the use of viral marketing. Through specially designed programmes users can send recommendations for mobile content they like to their contact lists. Passa Parola, the Italian version of Meyou, has reached a total of 800000 registered users, by the use of viral marketing alone. From: "MoConDi has the viral say".
To ride the first wave of mobile phone advertising riches, check out Howie Schwartz's new amazing mobile phone training video
The Mobile Entertainment Forum (MEF) carried out a survey of its members in 2006 where 81% of respondents expected successful advertising models to cut prices or fund the consumption of entertainment content on mobile phones.
While advertising via a mobile phone is still relatively new, inventors have developed ways to use a mobile phone to present advertising to persons standing near a mobile phone user while the user speaks in a non-handsfree mode. Bayne's invention (Bayne, U.S. Pat. Application Nos. 20050239448 & 20050239495)teaches providing a mobile phone user with incentives (e.g. discounted talk time, free content, etc.) for allowing the phone to be used as a mini-billboard by manipulating the main screen to face outward to present advertising (in an alternate embodiment the invention uses the rear facing screen). This invention differs from the conventional approach of "one person per presentation", and is based on the observation that "birds of a feather flock together" to give the advertiser multiple views per presentation and a demographic that is the same, or similar to, the subscriber. Inventor Okawa (U.S. Pat. Application 20040259599) teaches a similar invention for presenting advertising to unspecified persons near a mobile phone user, using the rear screen, while the user speaks on a mobile phone. Presentation to persons other than the user will likely be used to increase market share in low-income/high-population areas, as well as provide a line extension for ad-supported MVNO's.
A new approach to mobile content advertising is the use of viral marketing. Through specially designed programmes users can send recommendations for mobile content they like to their contact lists. Passa Parola, the Italian version of Meyou, has reached a total of 800000 registered users, by the use of viral marketing alone. From: "MoConDi has the viral say".
To ride the first wave of mobile phone advertising riches, check out Howie Schwartz's new amazing mobile phone training video
History Of Mobile Phone Ads and How To Ride The 1st Marketing Money Wave
The first easily-customisable aspect of the mobile phone were the operator logos – small, monochrome images that show the logo of the mobile network operator (such as Vodafone) by default. These were often replaced by a person's name or a small symbol.
As handset manufacturers introduced better ring tones and audio capabilities the ring tones became the most common method of customising the phone. Web sites containing ring tones of popular songs and tunes started appearing, with many of them providing the service free of charge and with little or no advertising at all – their popularity grew mainly through word of mouth. However, these sites soon started charging a small fee for the privilege. The next step was to advertise these services.
Some companies started large mass media campaigns to advertise the fact that they had the latest tunes and largest collections of ring tones. One of the biggest advertiser is the German company Jamba! (known as Jamster! in some countries), known for the Sweety the Chick and Crazy Frog ringtone characters. After months of public complaints, the British Advertising Standards Authority (ASA) ruled on 21 September 2005 that many of the advertisements must be shown only after 9 p.m. The primary intention of this was to prevent the company from targeting young people in its campaigns.
Mobile Advertising was one of the main themes at the "3GSM World Congress" held in Barcelona, Spain in February 2007. The Mobile Entertainment Summit held there discussed whether Mobile Advertising Can Fund New Content Businesses and Resurrect Advertising.
One of the first operators to implement brand advertising campaigns was "AIS" from Thailand, where Honda has become one of the first global advertisers to use the phone's idle screen as a medium for mobile advertising. The AIS - Honda advertising campaign broadcast motorcycle and road driving safety tips and targeted millions of AIS mobile subscribers, offering a Honda moped as a prize in return for registering. The campaign utilised LiveScreen Media, a mobile advertising medium by "Celltick Technologies".
To ride the first wave of mobile phone advertising riches check out this amazing mobile phone advertising training video
As handset manufacturers introduced better ring tones and audio capabilities the ring tones became the most common method of customising the phone. Web sites containing ring tones of popular songs and tunes started appearing, with many of them providing the service free of charge and with little or no advertising at all – their popularity grew mainly through word of mouth. However, these sites soon started charging a small fee for the privilege. The next step was to advertise these services.
Some companies started large mass media campaigns to advertise the fact that they had the latest tunes and largest collections of ring tones. One of the biggest advertiser is the German company Jamba! (known as Jamster! in some countries), known for the Sweety the Chick and Crazy Frog ringtone characters. After months of public complaints, the British Advertising Standards Authority (ASA) ruled on 21 September 2005 that many of the advertisements must be shown only after 9 p.m. The primary intention of this was to prevent the company from targeting young people in its campaigns.
Mobile Advertising was one of the main themes at the "3GSM World Congress" held in Barcelona, Spain in February 2007. The Mobile Entertainment Summit held there discussed whether Mobile Advertising Can Fund New Content Businesses and Resurrect Advertising.
One of the first operators to implement brand advertising campaigns was "AIS" from Thailand, where Honda has become one of the first global advertisers to use the phone's idle screen as a medium for mobile advertising. The AIS - Honda advertising campaign broadcast motorcycle and road driving safety tips and targeted millions of AIS mobile subscribers, offering a Honda moped as a prize in return for registering. The campaign utilised LiveScreen Media, a mobile advertising medium by "Celltick Technologies".
To ride the first wave of mobile phone advertising riches check out this amazing mobile phone advertising training video
So How Does Mobile Phone Advertising Work?
Mobile phone content advertising is the promotion of ring tones, games and other mobile phone services.
Such services are usually subscription-based and use the short message service (SMS) system to join up to them. Another method is broadcasting messages to the mobile phone's idle-screen, enabling the mobile operators or advertisers to reach millions in real-time. The advertising and sale of ring tones in particular has seen a massive growth in recent years, with some commercial breaks, particularly on music television channels and in motor racing (especially NASCAR, with Sprint Nextel as the series sponsor), being dominated by such adverts. Advertising in newspapers and magazines has also become popular.
However, mobile phone advertising is banned in some outlets, especially in NASCAR. On 19 June 2003 NASCAR prohibited advertising by any new mobile phone companies who were not in the sport at the time; mobile phone companies who were involved could stay with their current teams, but once they break from their current teams, they could not advertise in NASCAR's premier series. This prohibition was a byproduct of the new ten-year contract with Nextel Communications.
Did you know Google believes that in three years desktop computers will give way to mobile as the primary screen from which most people will consume information? That’s according to Google's John Herlihy who said that smart phones enhance Google’s mission to make information universal.
Can you smell how big mobile is?
https://www.mobilemarketingleadership.com/member/?r=222&i=2
You better run over and jump on Howie's new mobile training AND grab his report while there are still available. The server is being hit pretty hard right now and I don't know how much longer Howie will keep this can of worms open.
RUN HERE:
https://www.mobilemarketingleadership.com/member/?r=222&i=2
Such services are usually subscription-based and use the short message service (SMS) system to join up to them. Another method is broadcasting messages to the mobile phone's idle-screen, enabling the mobile operators or advertisers to reach millions in real-time. The advertising and sale of ring tones in particular has seen a massive growth in recent years, with some commercial breaks, particularly on music television channels and in motor racing (especially NASCAR, with Sprint Nextel as the series sponsor), being dominated by such adverts. Advertising in newspapers and magazines has also become popular.
However, mobile phone advertising is banned in some outlets, especially in NASCAR. On 19 June 2003 NASCAR prohibited advertising by any new mobile phone companies who were not in the sport at the time; mobile phone companies who were involved could stay with their current teams, but once they break from their current teams, they could not advertise in NASCAR's premier series. This prohibition was a byproduct of the new ten-year contract with Nextel Communications.
Did you know Google believes that in three years desktop computers will give way to mobile as the primary screen from which most people will consume information? That’s according to Google's John Herlihy who said that smart phones enhance Google’s mission to make information universal.
Can you smell how big mobile is?
https://www.mobilemarketingleadership.com/member/?r=222&i=2
You better run over and jump on Howie's new mobile training AND grab his report while there are still available. The server is being hit pretty hard right now and I don't know how much longer Howie will keep this can of worms open.
RUN HERE:
https://www.mobilemarketingleadership.com/member/?r=222&i=2
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